Why buy from me?
What makes you different? Why would someone chose to pay you money for your product or service? And does your target audience resonate with this differentiator?
That last question is important. Very important!
You may have an idea of what your unique selling point is but how necessary is your USP? Is it something that people will understand and buy into and realise how unbelievably essential this USP is and how it will benefit their life?
Because, let’s face it… why is someone investing in a gym, studio, class or product? They are investing in something that is going to improve their life. Therefore your USP needs to reflect this. You need to prove that you have the key to enhancing their life.
Remember- there are thousands of gyms, studios, health and fitness products around that you are competing with. So this USP is so essential for you to stand out, to keep your clients needing you and this is what you need to be selling.
So… Don’t focus on selling your facilities- focus on selling the experience!
Like it or not, there are hundreds of facilities like yours around and potential clients know this. What they don’t know yet is what you are about and they defiantly don’t know how and why you can improve their life!
That is why understanding, developing, living and breathing your USP is so essential to the successful running of your business. Because your USP needs to be exactly what your clients NEED to improve their life!
So take your time developing what you do to improve the life of your Target Audience that makes you different as this is the message that your brand needs to deliver in everything that you do.
